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Creative Practice in Public
One Minute Briefs is a daily Twitter competition for Creatives. Each morning a brief is posted and entries have to be submitted by 6 pm. Idea, design and execution compacted into a very speedy turnaround. The aim is to have fun and experiment.
I set myself a personal goal of entering every day for 30 days to stretch my creative muscle. Putting the theory of compounding to the test, I wanted to gain some design skills and improve my short copy capabilities. Looking back, I am surprised myself at how much better my copy and visual imagery became. Encouraged by the supportive community certainly helped to inspire me. Below are my shortlisted entries, with a few of my favourite further down.
Coppafeel Breast Check Charity
The Brief: Create posters to remind young people that breast cancer can affect them and encourage them to check their breasts regularly.
The Insight: Breast checks as part of a daily routine.
The Idea: Breast checking becomes so habitual, it’s a muscle memory.
Barnardos Retail
The Brief: Create posters to promote Barnardos Retail and encourage younger audiences to consider it as a destination to purchase quality pre-loved items at amazing prices.
The Insight: Second-hand shopping is a great way to express yourself, encompassing not just your personal style but your lifestyle and values too.
The Idea: Fashion Foragers.
CurrentBody Skin LED Light Therapy Mask
The Brief: Create billboard-style posters for Current Body’s campaign celebrating their LED Light Therapy Mask as the go-to beauty product.
The Insight: The LED therapy mask slots easily into any skin regime.
The Idea: Playful language to communicate the incredible benefits of the LED lights.
Marmite
The Brief: Create posters that give the best clue on where the #MarmiteDynamite lid has landed next!
The Insight: Playful interaction with another well-known brand to help spread awareness.
The Idea: It’s hiding right under our lidl noses.
Wild Spaces Fine Art Photography
The Brief: Create posters to inspire people to #BringTheWildInside & promote beautiful fine art photography prints during a time that many cannot freely access wild places @SpacesWild
The Insight: While we continue to work from home, enliven your workspace with the beauty of wildlife.
The Idea: Transform a boring space with a beautiful view.
One Minute Briefs - A Selection of Entries
WWF
The Brief: Create posters to 'Imagine a World without Nature' on @WildlifeDay #WorldWildlifeDay
The Insight: Highlight the devastating harm CO2 can do to the environment, specifically the lesser-known impact of rising acidification on marine life.
The Idea: What if the phone company O2 became CO2?
Chip Shops
The Brief: Create posters to advertise your local #ChipShop - in partnership with @TheDrum's Chip Shop Awards.
The Insight: The little-known history of Italian Chippers in Ireland.
The Idea: By utilising a famous Dublin landmark, this imagery highlights the significant cultural ties Dublin has with a small rural village in the hills of Italy. A shared love of food highlighted through colour and flag.
Gerry Anderson TV
The Brief: Create posters to promote and celebrate the first-ever #GerryAndersonDay
The Insight: Gerry Anderson was the creator of many beloved puppet TV shows in the 1960s, including the search-and-rescue adventures of the Tracy brothers in The Thunderbirds. His ‘Supermarionation’ technique was a ground-breaking form of electronic marionette puppetry, predating The Super Mario Bros video game series by 30 years.
The Idea: By connecting the analogue and digital generations, reposition Gerry Anderson’s cultural impact and his long legacy of innovative storytelling.
The MET Office Weather App
The Brief: Create posters for the Met Office to encourage people to stay safe in the sun and remind them that even if it is cloudy they should protect themselves from UV
The Insight: How can you make checking for UV levels memorable?
The Idea: Use a recognisable TV theme tune and imagery to invoke an emotional reaction in people, encouraging them to stay safe in the summer by checking the Met Office weather app.
