Long-Form Copy
My long-form copy experience includes articles, blogs, brochures, case studies, email newsletters, landing pages, press releases and SEO content.
Case Studies
Framing a case study with the reader in mind enables them to identify with the specific problem highlighted in the case study and my client's service as the ideal solution to their problem.
The example below features a legacy brand and the challenges it faces with its culture change programme. Many other organisations can recognise this shared issue as they try to keep pace with technological advances and the skills needed to support them. I focused this piece on the benefits achieved in terms of improved team dynamics, accountability and buy-in. This approach forms part of the overall content strategy that aligns my client’s work in the Change and Transformation space and the reader’s business goals.
I created helpful, engaging and relevant content that readers and potential customers can enjoy and learn from. The page is optimised for search engines with keywords and a video placed at the top of the page. Backlinks to pillar pages are also provided to educate the reader further on the service offered, thereby boosting search engine visibility as it indicates a cluster of related content and topics on the site. This approach signals to search engines that there is real breadth and depth in the content, thereby building more authority on the topic.
Leadership Development Brochure
Remodelling Tips From Top Luxury Interior Designer in London
Your home is your sanctuary, a personal retreat and refuge. Living spaces are an extension of you and should reflect your personality and aesthetic taste. Here we share some tips garnered from many years of experience working closely with clients on their luxury interior design projects:
What Is Your Style?
If you have trouble describing your style, look no further. Start with your wardrobe. Do you prefer relaxed casual or sharp, fitted suits? Do you like monochrome? A small pop of colour with an all-black ensemble? Or does playfully mixing your patterns spark joy? Start to slowly build a vocabulary of your personal style that you can refer back to.
Create A Palette
Once you have a personal style vocabulary, start looking at colour palettes. Do you like the vibrancy of pastels, or do you prefer the zing of neon yellows, pinks and turquoises? Or do you enjoy the slightly cooler spectrum of delicate deep greens and soft pinks? Or do rustic, autumnal, earthy browns bring a warm, relaxed feeling? Is your personality reflected in the more minimal opulence of black or white monochromes?
Lead With What You Love
As much as you can try to follow your heart, rather than the latest design fad. Be strict - only include that which you deem useful or beautiful. Build and add other pieces from that. Avoid clutter. You can always add more pieces over time as you spend more time in this space.
Break Up Your Space
If the room is large, it can help to segregate sections according to different activities. If you already have one large piece of furniture it may dictate the arrangement of the space. On the other hand, a large room can be balanced with smaller pieces designating different zones, a desk in one corner or a TV in the other. Aim for distribution of space rather than perfect symmetry.
Trust Your Instincts...and Seek Advice
Listen to your instincts about what you want. Don’t be rushed or let the enormity of the project get the better of you. However, that all comes with a caveat. With any home remodelling, you will be working with a team of people. Be sure to maintain a good rapport with them. Ask their advice, then lead with their expertise and experience.
Dyslexia Strengths And The Workplace of Tomorrow
Technology is fundamentally changing how we work. Repetitive tasks are increasingly being automated, not only within the manufacturing and retail sectors, which have long pioneered these transformations, but all other sectors will gradually follow suit.
The human workforce and the virtual workforce will work side-by-side sooner than we think, even within the office environment. New research shows that dyslexic thinking could bring great value to business organisations as these transformations gather pace and a new skill set will be in high demand.
Divergent thinking is typically perceived as something to be remedied, but people with dyslexia simply process information in a more exploratory way than a neurotypical cognitive profile. Dyslexic strengths (leadership, social influence, creativity, initiative, analytical thinking and innovation) will be in great demand in the workplaces of tomorrow and the very competencies that have challenged people living in a non-dyslexic world (reading, memory abilities, coordination and time management) will be in rapid decline as these advances become more and more prevalent.
The challenge for people with dyslexia has never been dyslexia itself, but that they have had to exist in a convergent world. This research offers an opportunity for a bright and inclusive future that harnesses the fullest range of skills and perspectives that individuals with dyslexia have. Skills gaps can be filled, and business value can be achieved if CEOs and educators adapt to embrace the strengths of dyslexia. But will they have the foresight to enable people with dyslexia to work - and thrive - in the workplace of tomorrow?